Top Tips for Building Reviews for Your Pool Company

Building and maintaining a strong online presence is essential for any pool company, and one of the most effective ways to do that is by accumulating reviews. 

Reviews not only make your business appear more trustworthy but also improve its online visibility. If you’re a member of the Master Pools Guild, here are some practical tips to boost your pool company reviews and enhance your overall marketing strategy.

Why are reviews so important in your pool company marketing strategy?

1. Reviews are a great trust factor

Potential customers are far more likely to trust a business with positive reviews. Reviews offer a form of social proof, showing that other customers have had great experiences with your pool company.

2. Reviews help increase conversions

The more positive reviews you have, the higher your conversion rate. Customer s are more inclined to choose your company over a competitor when they see glowing feedback.

3. Positive Google reviews improve SEO

Regular, positive reviews help boost your ranking in Google search results, particularly in the Google Maps pack. Google rewards businesses with high ratings and frequent feedback, making reviews a vital part of your SEO strategy.

4. Reviews provide insight for improvement

Honest reviews offer invaluable feedback on areas where you can improve and what customers value most about your services.

5. Reviews drive more traffic to your site

With positive reviews circulating on different platforms, more potential customers are likely to visit your website.

6. Reviews shape your brand image

Every review, good or bad, contributes to your brand’s reputation. The way you handle feedback also impacts how potential customers perceive your business.

Which platforms are best for reviews?

For pool companies, Google Business Profile is the most impactful platform for reviews. It’s visible, highly trusted, and significantly influences local SEO (a digital marketing strategy which helps your business to be more visible in local Google search results). Other useful platforms include Yelp and Facebook, but if you’re looking to make the biggest splash in pool company marketing, prioritize Google reviews.

Top tips for building up your company reviews

1. Provide an exceptional experience and follow-up

Satisfied customers are your best source of positive reviews. After completing a project, follow up with your clients and encourage them to share their experience.

2. Provide a QR code for easy access

Include a printed flyer or card with a QR code that takes customers directly to your review page. This makes leaving feedback quick and easy.

3. Optimize your Google business listing

Ensure your Google Business Profile is fully optimized so customers can easily find you and leave reviews. Add accurate contact details, hours, and photos of your work.

4. Add a call to action on your website

Place a clear link on your website directing visitors to your review platform. Make it as easy as possible for them to share their feedback.

5. Include review links in your email signature

Adding a link to your review platform in your email signature keeps reviews top of mind for anyone you correspond with.

6. Reach out to satisfied customers

Don’t be shy about asking happy clients to leave a review. Most people are willing to share their experiences if asked directly.

7. Incentivize employees to ask for reviews

Encourage your team to mention reviews when interacting with satisfied clients. You can even offer incentives to employees who generate the most feedback.

What should you do when you get a review?

Good reviews (4-5 stars)

• Always respond within a week to show you value feedback.
• Provide original responses to make customers feel appreciated.
• Mention relevant keywords to boost your SEO, such as “pool company reviews” or “Master Pools Guild.”

Average reviews (2-3 stars)

• Respond within 24 hours and take the situation offline to address concerns.
• Be empathetic and highlight any positive aspects mentioned in the review.
• Remember, all feedback is valuable and can help you improve.

Bad reviews (1 Star)

• Respond promptly and courteously.
• Gather internal information to understand the situation and address concerns professionally.
• Offer solutions and discuss how you can resolve the issue offline. Occasionally, this can lead to the customer amending their review.

Fake reviews

• Report fake or inaccurate reviews to the platform for removal.
• In the meantime, reply that you don’t have a record of the customer and suggest there may have been a misunderstanding.

Conclusion

Building a strong reputation for your pool company through reviews is key to long-term success. Whether on Google, Facebook, or Yelp, positive feedback improves your visibility and increases customer trust. Implement these tips to gather more reviews and enhance your pool company marketing efforts. Don’t forget to leverage professionals like Breeez for help with marketing strategies, ensuring your company stands out in the competitive pool industry.

For more expert tips on managing your pool company, explore resources available from the Master Pools Guild.